Social Media

The idea of ‘hijacking’ a conversation – whether it be through hashtag, press conference, or other more unscrupulous means – is nothing new to marketers.  But hijacking the conversation about a violent, historical revolution happening in Egypt in order to sell some designer pants?  Probably not such a smart move for Kenneth Cole. Earlier today, [...]

{ 3 comments }

Today Social Fresh, a social media conference company based out of New York City and founded by Jason Keath, launched the newest branch of its educational offerings in the form of an online social media company directory: Invest in Social. The site is a free, searchable business directory that aggregates agencies, consultants and vendors doing business [...]

{ 3 comments }

Unless you’ve been hiding under unearthed Paleozoic rock for the last several weeks, you’ve likely heard the growing buzz around social media’s newest darling, Quora. Quora is a few months fresh on the post-beta scene and growing exponentially. And with all the hype, you might be tempted to jump in and start firing away with [...]

{ 5 comments }

Welcome to the first installation of The Green Room!  Since this is the first episode, let me explain how it works.  The Green Room tag is how I’ll label conversations with local media makers – journalists, bloggers, photographers, TV and radio hosts, etc. – about their work.  Through these conversations, we’ll explore how social media [...]

{ 7 comments }