My Professional Story

Dani Burns is the Founder of Engageable Media, a social marketing agency that uses interactive media and content strategy to help clients find, earn, and engage with customers.

Engageable Media specializes in word of mouth marketing, social media, customer engagement, public relations, content creation, and inbound lead generation.  We work primarily with small and medium-sized business, non-profits, and individuals.  You can read more about Engageable Media over on the services page.

[For a quick run down of Dani's professional accolades and experience, please visit her LinkedIn profile or see her VisualCV].

Dani Burns is a social media evangelist and entrepreneur, whose passion is to cultivate conversations and build community. Throughout her professional career, Dani has…

Studied language and media at a top university.

In 2006, Dani graduated with honors from Syracuse University with a Bachelor’s degree in English & Textual Studies.  She was initially drawn to SU’s English program because she wanted to learn more about the human experience as told through various artforms.  While at Syracuse, Dani studied literature, memoir, and film, as well as language and semantics (quickly becoming a self-proclaimed “word nerd”).  Dani’s experience at the university ignited an interested in online media and communication that would later become her full-time pursuit.

Helped to launch a leadership development consulting business.

Dani began her career as a Program Manager for Coleman Lew & Associates, Inc., a retained executive search firm headquartered in Charlotte, NC.  While at Coleman Lew, Dani helped to launch the Leadership Development Resources program and was responsible for program branding, proposal writing, and managing all project logistics and client accounts.  She studied Industrial Organizational Psychology with the firm’s Partner and learned more about the “people side” of business.

Used social media and customer engagement to build a community.

At Customshop, an independent, locally owned restaurant in Charlotte, NC, Dani saw an opportunity to manage the marketing and public relations for a great company with a slight reputation management problem.  As the restaurant’s Community Director, Dani set up social media profiles in order to tell the restaurant’s story and to respond to customer comments and reviews  online.  Customshop’s community soon began to grow and Dani experienced first hand the powerful effect of social media engagement on business.

Become an entrepreneur, focused on helping companies grow through social marketing.

All of Dani’s prior experience drives her passion for her work at Engageable Media.  Utilizing a social network of talented professionals, Engageable Media brings together the best minds in communications and technology, aimed at transforming the way that people do business.   As anyone who has heard about social media or social business knows, the most exciting part of this story has only just begun… We would love for you to become a part of it.